Our history.
I owe a great deal to my grandparents.
I owe a great deal to my grandparents. They are the ones who taught me how to tend the vegetable garden, how to nourish the plants in our garden, and how to respect the rhythms of nature.
It is they who taught me the value of waiting, with patience. To look only for the best, without haste.
The path I then followed took me elsewhere: I founded a start-up of Data Science that helps companies to read and process data, and to interpret the stories these data tells.
Before that, I studied psychology, because I cared about every aspect of a person’s well-being. I also explored the holistic approach, convinced that the wellbeing of an individual can never be separated from his/her living situation.
Over the years, I learnt to embrace my complexity, which is the only true source of change and evolution.
This led me, in 2022, to combine my passion for technology, well-being and nature, to set up a company with revolutionary foundations.
Sustainable nativity. For me, this was the initial concept that represents the synthesis of origins and the future, and the challenge I faced in recent years.
This challenge has allowed me to reconcile opposing poles only apparently, because technology serves to defend nature and science to study its every secret, to respect and favour it.
This led to the creation of a line of beauty products designed to try to make the planet more beautiful too, not only the people who live on it.
The result is Oltree.
Oltree is a Benefit company, sustainable since its foundation, which strives daily to have a positive, tangible and measurable impact on people’s lives and on the planet we inhabit.
Now, I feel a strong responsibility for the future. Thanks to my children Martina, Camilla and Niccolò, I live every day trying to change even a small piece of the world.
Making the world a better place with them and for them.
Barbara Vecchi, founder of Oltree
This led me, in 2022, to combine my passion for technology, well-being and nature, to set up a company with revolutionary foundations.
Sustainable nativity. For me, this was the initial concept that represents the synthesis of origins and the future, and the challenge I faced in recent years.
This challenge has allowed me to reconcile opposing poles only apparently, because technology serves to defend nature and science to study its every secret, to respect and favour it.
This led to the creation of a line of beauty products designed to try to make the planet more beautiful too, not only the people who live on it.
The result is Oltree.
Oltree is a Benefit company, sustainable since its foundation, which strives daily to have a positive, tangible and measurable impact on people’s lives and on the planet we inhabit.
Now, I feel a strong responsibility for the future. Thanks to my children Martina, Camilla and Niccolò, I live every day trying to change even a small piece of the world.
Making the world a better place with them and for them.
Barbara Vecchi, founder of Oltree
